The Social Proof
Client:
Federico Lazzerini
Year:
2023
Category:
Book design
Services:
Art direction
We designed the book cover for "The Social Proof" by Federico Lazzerini. The cover was created by the creative direction of Daniel Salvi and features a minimal yet effective design that uses typography and photography to convey the book's message. The colors used on the cover are blue and white, which evoke a sense of trust and authority. The cover design was a collaborative effort between Daniel Salvi and Mondadori, a renowned publishing house in Italy.
The Identity
The book explores the power of public relations (PR) and how it can be used to build online authority and reputation. It provides a number of practical tips on how to create high-quality content, build relationships with the media, and manage your online presence.
We worked closely with Federico Lazzerini to develop a creative concept that was aligned with his message and vision. The design process was a collaborative one, and we worked hard to ensure that the book was exactly as he imagined it.
