Laboratorio riuso beni confiscati alla mafia

Laboratorio riuso beni confiscati alla mafia

Logo for the joint initiative of the “Università degli Studi di Milano” and “Politecnico Milano” to give a future to a series of properties previously subjected to the malevolent hand of the mafia and generate honest businesses.

There are many meanings and inspirations of the trademark: the spiral, an ancient symbol of rebirth and purification; the counterclockwise direction of its rotation is a symbol of negativity, a vicious circle allegory of the mafia; the upward motion, which breaks and frees the good from the mafia’s imprisonment, generating growth and well-being of new businesses.

The mark was designed to be reproducible by heart, with a single movement of the pen.

Client: Università degli Studi di Milano
Year: 2017
Category:
Prev project Next project
Drag View