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Italia da Favola


Italia da Favola (Proposal)






Brand Identity

Italia da Favola (Italy of Fairy Tales) is a project by Daniel Salvi that aims to showcase the magical and enchanting places of Italy that inspired many fairy tales and legends.


From the castles of Piedmont to the caves of Sardinia, from the forests of Tuscany to the lakes of Lombardy, this project invites tourists to discover the hidden stories and secrets of these locations through interactive and immersive experiences. .

The Identity


The concept of the fairy tale locations merges with the one of the discovery of Italy, through the shape of a colorful book whose pages unfold in a welcoming invitation.

Creative Team

Brand Design:

Daniel Salvi

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