Brand Strategy, Brand Identity,
Print Advertising, Digital Advertising,
Digital Strategy, Digital Communication.
Graphic identity for Chinese franchise in the world of entertainment and lifestyle, inspired by the world of Italian racing.
The brand represents an “H” and a “Y”, the first and last letter of Naming, designed with the typical curves of a Formula 1 circuit, come together to ideally become a dynamically dynamic checkered flag.
EDC - European Design Center