Club Imprese Storiche

Client:

Confcommercio

Year: 

2016

Category:

Association

Services:

Brand Identity

Club Imprese Storiche is the prestigious group of Confcommercio that connects historical enterprises in the area of Milano, Lodi, Monza and Brianza.

The Identity

 

The trademark features multiple capital "i", initials of "imprese" ("businesses" in Italian) , "Italy" and "innovation"which create a dynamic composition.


The intersections of the pictogram recall Leonardo's Vitruvian Man, an example of genius and Italian craftsmanship;

 

the empty spaces between the letters appear converging arrows, as if to indicate
the union of intentions of the Club.


The Aquila di Calmala, alongside the word "imprese", strengthens the relationship between the latter andConfcommercio.

Creative Team

Brand Design:

Daniel Salvi

Marinetta Gorassini