Category / Positioning
The TOP5 Secrets to creating a Great Logo
When you create your brand, one of the first things you want to do is certainly to celebrate the birth of your new business, through the creation of a graphic identity that represents it. It is therefore essential that the new logo (or “trademark”) is the right one, to maximize the recognition of your company…
A Brand can change your life
A BRAND CAN CHANGE YOUR LIFE. But on one condition. Many people start a new business for the most different reasons: get more money, produce or sell something that excite them, but what does not change is that we want to create a change in our lives. We want a strong improvement, in the…
Category is why none cares about brands
BE A CATEGORY, OR BE NOTHING. Today we debunk a widespread myth. People don’t give a damn about brands. It’s always me, Daniel Salvi, Maestro of Branding. Now I’ll explain you why. Imagine to be in a bar and you have a sudden desire for an energy drink: unless you have particular preferences as an…
Who uses his face for his business is Wrong.
If the most recognizable thing about your business it’s the photo of your face, Then your business will not last long. TO ALL ENTREPRENEURS A PRECIOUS ADVICE FROM THE BRANDING EXPERT: I see many entrepreneurs convinced that it’s enough to use their name and a repeating photo to create a personal brand or, worse, the…
Why Steve Jobs paid $100K for a logo
I’m going to tell you the secret the millionaires ignore and the billionaires exploit. If you think that investing $ 100,000 for a logo is insane, you can finish even now to read. If, instead, this figure doesn’t seem to you anything special, Congratulations: It means you are comfortable in recognizing the great value of…