top of page



Reale Società Canottieri

Bucintoro (proposal)




Multi-sports club, historic rowing club


Rebranding, Logo Design,

Brand Identity

We created a new logo and brand identity for Bucintoro, a historic rowing club in Venice that dates back to 1882.


The project aimed to modernize the image of the club, while preserving its heritage and values.

The Identity 

The logo is based on the original logo of the club, but redrawn with minimal lines and elegant typography.


The logo features a crown and the name Bucintoro in red and gold. The colors evoke the royal and splendid galleon of the doges of Venice, as well as the rich history of the club. The gold color is enhanced by a textured pattern on the crown.